The keyword is the most essential aspect of search engine optimization. Forget URLs, good content, or any of that stuff. If you do not have good SEO keywords, you will not boost your website’s rankings. The process of looking for the right keyword to focus on is the first and most important step on the long and winding path of succeeding in search engine optimization. Failing to use the best keyword would make your efforts a simple waste of time for you and for your employer.
There are different methods that you can use in order to come up with the right keywords for your web content. This includes choosing the keywords which would represent your website best, and choosing the ones which have the most significance to the topics in each of the articles written in your website.
After you have searched for the right SEO keywords for your website, maybe you have arrived at some words which are popularly used by other websites. If you have stumbled upon very popular keywords and you now intend to use them for your website, you might want to think about it first.
If a specific keyword is being used by lots of different websites, primarily using it can be a bad thing. Imagine if there are about three hundred websites using the same keyword as yours. It would obviously be difficult to push yourself towards the top of the search results in this instance.
The main objective of search engine optimization is to help your website place on the first page of search results. If you are unable to do that with the keywords you optimized, then aren’t those popular keywords defeating their purpose? So in effect, popular keywords should be the first ones that you cross off the list.
Although there are pros to using already established keywords, there are better benefits that you can get by using less common keywords for your web content.
Using rather unpopular or even lucrative keywords may sound counter productive, but if you think about it, if only five websites use the keyword you are using, the worst possible position that your website will be in would be fifth, which is still within the first page of a search results list.
You can determine the ranking difficulty of each word by using tools that are made available on the internet. Aside from checking just one word, you can also check strings of words, or key phrases.
Another tip you can use to improve your choice of SEO keywords is to be more specific with the words you want to use as keywords. For instance, let us say that you run a website on finance. Of course, “finance” is a popular keyword, and so it would be somewhat difficult to use this keyword. If you realize that using “finance” would be terrible, worry not, since you can use alternative and less used keywords instead.
A finance website must be focused on not just one topic, right? Your website can also focus on other topics such as stock exchange, foreign exchange, loans, credits, insurance policies, and the like. If this is so, you can use these words as your keywords. Not only are they more specific than “finance” which means you will have less competition, but since you use a specific keyword, you will also have visitors which have exact needs that your website can immediately cater.
To conclude, choosing the right keyword requires thorough research of what people are currently searching for and what words are commonly used by many of your competitors, and in effect words that you should avoid. Instead of focusing on wide topic keywords, you should instead focus on the specifics, on what people actually need from your website.
There are many different applications that can help you with looking for the right SEO keywords. Once you have looked for, checked, and used your keywords, frequently check their status to see if they will continue to have the power that they have.